Knowledge Hub
The Arrow GTM Knowledge Hub
The complete reference for signal-based outbound, modern GTM infrastructure, and intelligent sales development.
This resource contains everything we've learned deploying outbound systems across 50+ mid-market B2B companies—the frameworks, benchmarks, implementation guides, and methodology that generate 8-12% response rates and $360 cost-per-meeting.
Whether you're building in-house, evaluating vendors, or trying to understand why traditional outbound stopped working, start here.
Core Concepts
The foundational ideas behind signal-based outbound and modern GTM infrastructure.
Signal-Based Outbound
The complete methodology for targeting prospects based on real-time buying signals rather than static lists. Includes the 7 signal types, implementation requirements, and performance benchmarks.
→ Read: Signal-Based Outbound Guide
The Outbound Operating System
What it means to replace fragmented tools with unified GTM infrastructure. Components, build vs. buy analysis, and implementation timelines.
→ Read: Outbound Operating System
The 95-5 Rule
Why only 5% of your market is in-market at any time—and why timing beats personalization in B2B outbound.
→ Read: The 95-5 Rule
[SECTION 2: FRAMEWORKS & METHODOLOGY]
Frameworks & Methodology
Targeting frameworks and buyer intelligence for precision outbound.
Pain-Qualified Segments
A targeting framework that clusters prospects by intensity and urgency of pain rather than firmographics. Includes 7 segment definitions with messaging angles.
→ Read: Pain-Qualified Segments
B2B Outbound Buyer Personas
Complete profiles of the 6 primary decision-makers in GTM purchases across SaaS, agencies, and enterprise. Demographics, psychographics, pain points, and buying triggers.
→ Read: Buyer Personas
Benchmarks & Data
Industry data and performance benchmarks updated quarterly.
Outbound Performance Benchmarks
Response rates by approach, cost-per-meeting by channel, SDR economics, pipeline benchmarks, and deployment timelines. All data sourced from Arrow GTM deployments and third-party research.
→ Read: Benchmarks
Comparisons
Honest analysis of build vs. buy decisions. We tell you when alternatives make sense.
Arrow GTM vs. In-House SDR Team
Complete cost, speed, and results comparison. When hiring SDRs makes sense vs. when it doesn't.
→ Read: vs. SDR Teams
Arrow GTM vs. Traditional Agencies
Volume-based outreach vs. signal-based targeting. Pricing models, response rates, and brand risk.
→ Read: vs. Agencies
Arrow GTM vs. Building In-House
The real cost of "we'll build it ourselves." Total cost of ownership, hidden complexity, and when DIY makes sense.
→ Read: vs. In-House Build
Case Studies
Real results from real companies.
Service Minds
PE-backed home services company. Reduced marketing spend from 22% to 14% of revenue while increasing topline 7% MoM. $1M+ in unnecessary spend identified in 60 days.
→ Read Case Study
Big Top
B2B manufacturing company. 10x ROAS, $2M+ attributable sales, 125% keyword growth, and 51% increase in qualified leads per day.
→ Read Case Study
Implementation Resources
Step-by-step guides for building signal-based outbound systems.
These resources require email registration to access.
The Complete Implementation Guide 🔒
9,000-word playbook covering account sourcing, Clay setup, enrichment waterfalls, email sequencing, and signal detection. The exact process we use with clients.
→ Access Guide
Email Sequence Templates 🔒
7-touch sequences by signal type, subject line frameworks, and messaging angles that generate 8-12% response rates.
→ Access Templates
ICP Scoring Models 🔒
Formulas and frameworks for scoring prospects on fit, intent, and timing. Includes tier definitions and qualification thresholds.
→ Access Scoring Models
Signal Detection Setup 🔒
Technical guide to configuring the 7 signal types in Clay, including detection logic, data sources, and automation workflows.
→ Access Signal Guide
[SECTION 7: GLOSSARY]
Glossary
200+ terms defined. Outbound, sales development, marketing, RevOps, and GTM terminology.
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