What’s up, people! Today we’re talking about personal branding. Now, some of you may be thinking, “hello?!?!?! I’m not a brand, I’m a person.” But let me tell you, in today’s world, your personal brand is everything. It’s how you present yourself to the world and it can make or break your professional success. That’s why leveling up your personal brand with professional content from your company is crucial.
Now, if your vibe is “I don’t want to be a sell-out. I would never wear a t-shirt with a picture of me on it,” I get it. No one wants to be that person who’s constantly pushing their company’s products or services. But that’s not what we’re talking about here. We’re talking about creating professional content that aligns with your personal brand and showcases your expertise and the things YOU care about, like diversity, inclusion, the economy, the environment etc. ;The values that define you professionally.
Let me break it down for you. When you share content on your social media channels or other platforms, you’re essentially telling the world what you’re interested in and what you’re good at. And if that content is professional, informative, and relevant to your industry, it can help establish you as an expert in your field. This can lead to more opportunities, whether it’s speaking engagements, job offers, or just a larger following on social media.
But here’s the thing – creating professional content from scratch can be time-consuming and difficult. That’s where your company comes in (and Arrow too!). Most likely, your company has a wealth of knowledge and resources that you can tap into to create content that aligns with your personal brand. This can include blog posts, whitepapers, webinars, and more. By collaborating with your company’s marketing or content team, you can create content that showcases your expertise and aligns with your personal brand.
So why is this important? Well, for one, it helps establish you as an expert in your field. But it also shows that you’re invested in your career and your industry. It demonstrates that you’re not just coasting along, but that you’re actively working to improve your skills and knowledge. And let me tell you, that’s the kind of thing that catches the eye of hiring managers and potential clients.
So, to sum it up, personal branding is everything in today’s world. And creating professional content that aligns with your personal brand is a great way to establish yourself as an expert in your field and showcase your investment in your career. So go out there, collaborate with your company’s marketing or content team, and start creating content that will level up your personal brand. And who knows, maybe one day you’ll be the next Trevor Noah of your industry.