The thing about social media? So much of it is noise.
I know, I know—that’s a bold statement to make, especially when social media is everywhere. Whether it’s TikTok, Yelp, Reddit, or Pinterest, the world wide web is becoming more and more of a collaboration board than an information station. As both an individual and a business owner, it may feel as though if you don’t have social media, you might as well be dead.
Here’s the thing: you don’t have to feature your brand on every single social media platform to be relevant and interactive. In fact, trying to manage more social media pages than you can count will probably lead to circus monkey-status, leaving you with unanswered customer inquiries and a slight breathlessness as you frantically click from one tab to the next.
Relax. BREATHE. We’re giving you permission! As a business owner, there are really only three things you need to do to slay at social media management, and the good news is that they’re fun!
First and foremost, just have an online presence. Seriously. Your website or social media page doesn’t have to come with 70,000 bells and whistles. Make it cool, make it interactive, get some engaged followers who genuinely love your brand, and you’ll find yourself in the best possible position for online success. Need some creative help? Get your kids involved, if you have them! As adults, sometimes we’re so bogged down by stress and expectations that we forget to infuse life and fun into our work. A youthful perspective might just make your website or social media page the ultimate hang-out spot where all the cool kids are going after school.
Next, make sure your brand has mobile capability. Today, everyone’s preferred computer is the one they can access from their back pocket. You want your business to be where your customers are, so mobile functionality is a must. Going a step further, smart phones have amazing cameras that capture high-quality images instantly for your website or social media page. Going mobile ensures that your brand remains present, especially if you’re uploading interesting content as you go about your day!
Finally—and maybe this one goes without saying—connect, connect, connect. Use social media as a bridge to other similar brands, businesses, and business owners. Applaud the achievements of other entrepreneurs, and build your online community so that it’s a place of encouragement, support, and engagement. People are drawn to positive energy, so use your online presence to build up other businesses! Bonus: your interactions on other pages will signal to that business’s followers that there’s another great brand out there worth following.
To put all of this into one neat, tidy package with a bow on top: focus your attention on a handful of social media platforms, and be invested in them. It’s truly that simple. Investment guarantees quality content and authentic interaction with other brands, and with your customers. So what are you waiting for?! Get out there and start building your brand’s online kingdom!