By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
Content Marketing
July 20, 2023

Mastering the Content Game: Unlock Success with the 5-1-1 Rule for Social Media Engagement

Rolan Reichel

The top five reasons why people don't post to their LinkedIn pages consistently

  1. The main reason folks don't post regularly on their LinkedIn pages is simply not having enough time and too many things going on at once.
  2. People often struggle to find the time to keep up with their LinkedIn pages due to competing priorities and a busy schedule.
  3. One big roadblock to consistent LinkedIn posting is the never-ending battle with limited time and a million other things vying for attention.
  4. The top reason people fall behind on posting to their LinkedIn pages is that they just can't catch a break from their busy lives and the constant demands on their time.
  5. When it comes to posting consistently on LinkedIn, the lack of time and countless other tasks constantly popping up tend to be the major culprits.

The 5-1-1 rule is a content-sharing strategy often applied to social media platforms, including LinkedIn. It provides a guideline for balancing the types of content you share to maintain a healthy and engaging presence while avoiding excessive self-promotion. The rule suggests the following distribution:Five pieces of curated content: Share five pieces of relevant and valuable content created by others in your industry or field. This content should be informative, educational, or entertaining and can come from trusted sources such as industry publications, thought leaders, or reputable websites. By curating and sharing content from others, you demonstrate your interest in industry trends and provide value to your network.One piece of original content: Create and share one piece of content that you have authored or produced. This could be an article, blog post, video, infographic, or any other form of content that showcases your expertise or insights. By sharing original content, you establish yourself as a thought leader and build your personal brand.One promotional content piece: Dedicate one post to promoting your products, services, achievements, or any other relevant information about your professional endeavors.

This is an opportunity to highlight your expertise, share updates about your work, or showcase achievements. However, it's important to strike a balance and avoid excessive self-promotion, as this can turn off your audience.By following the 5-1-1 rule, you create a well-rounded content strategy that offers value to your network, establishes your expertise, and promotes your professional activities without overwhelming your audience with self-promotion. Remember to engage with your audience by responding to comments, initiating discussions, and fostering meaningful connections to further enhance your presence on LinkedIn.

Written by
Rolan Reichel
Founder and Chief Executive Officer

Founder | CEO | Hacking the top of the funnel

Talks about #leadership, #entrepreneur, #smallbusiness, #entrepreneurship, and #socialmediamarketing

99.9% teams love Arrow. Not convinced you’re one?We love a challenge.