The top five reasons why people don't post to their LinkedIn pages consistently
The 5-1-1 rule is a content-sharing strategy often applied to social media platforms, including LinkedIn. It provides a guideline for balancing the types of content you share to maintain a healthy and engaging presence while avoiding excessive self-promotion. The rule suggests the following distribution:Five pieces of curated content: Share five pieces of relevant and valuable content created by others in your industry or field. This content should be informative, educational, or entertaining and can come from trusted sources such as industry publications, thought leaders, or reputable websites. By curating and sharing content from others, you demonstrate your interest in industry trends and provide value to your network.One piece of original content: Create and share one piece of content that you have authored or produced. This could be an article, blog post, video, infographic, or any other form of content that showcases your expertise or insights. By sharing original content, you establish yourself as a thought leader and build your personal brand.One promotional content piece: Dedicate one post to promoting your products, services, achievements, or any other relevant information about your professional endeavors.
This is an opportunity to highlight your expertise, share updates about your work, or showcase achievements. However, it's important to strike a balance and avoid excessive self-promotion, as this can turn off your audience.By following the 5-1-1 rule, you create a well-rounded content strategy that offers value to your network, establishes your expertise, and promotes your professional activities without overwhelming your audience with self-promotion. Remember to engage with your audience by responding to comments, initiating discussions, and fostering meaningful connections to further enhance your presence on LinkedIn.