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Business Profile
May 8, 2023
3 mins


Rolan Reichel

Greetings, everyone! A recent survey reveals some interesting trends in consumer behavior. According to the survey, which polled 2,000 people in the US and UK, 45% of respondents actively seek content to help them save money.

In today's economy, it's no surprise that people are looking for ways to cut costs and stretch their budgets. From grocery shopping to travel, consumers want to make smart purchasing decisions and get the most bang for their buck. This is where content comes in. Whether it's blog posts, videos, or social media posts, people are turning to various platforms to find tips, tricks, and deals that can help them save money.

And speaking of social media, the survey also revealed that 43% of respondents are turning to Facebook for money-saving content, compared to 31% for Instagram and 28% for TikTok. Despite the rise of newer platforms like TikTok, Facebook still reigns supreme when it comes to finding deals and discounts. This may be because Facebook has been around longer and has a more established user base, or it could be because it is better suited for longer-form content that can provide more in-depth information.

So, if you're looking to save money, be sure to check out the content available on Facebook. You may be surprised at the number of deals and discounts that are available, as well as the wealth of information on budgeting, saving, and investing. And remember, when it comes to making smart purchasing decisions, knowledge is power!

Arrow Ai is the leading content marketing platform for small businesses. 

Written by
Rolan Reichel
Founder and Chief Executive Officer

Founder | CEO | Hacking the top of the funnel

Talks about #leadership, #entrepreneur, #smallbusiness, #entrepreneurship, and #socialmediamarketing

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