How to Hack the Top of the Funnel with Great Content
How to Hack the Top of the Funnel with Great Content
How to Hack the Top of the Funnel with Great Content
Sep 25, 2024
Every day, I get 20-30 cold messages in my Linked In inbox, sent to me because of a single keyword somewhere in my profile. Most are for services that don’t need, don’t want. After angrily clicking through my inbox, how do I spend my time on Linked In? In the feed to see what people are posting, get a viewpoint, hear an idea, be challenged, or learn something new.
I have seen tens of thousands (maybe more) of Linked In pages and posts. Like a farmer searching for rain clouds in a drought, each day I’m scanning the horizon for perspectives or insights that are relevant, interesting, provoking, and signal a high level of talent and professionalism.
Cold Pitching is Outdated
Cold pitching on social platforms like LinkedIn simply doesn’t work anymore. It feels impersonal, generic, and ineffective. What does work? Creating great content that allows you to be discovered.
Instead of sending blind messages, give people a reason to seek you out. Share valuable insights, demonstrate who you are, what you believe, or show your personality—even if it’s a little goofy! Your posts and shares are your professional voice, communicating your skills, creativity, and perspective.
Do Great Work, and Share It
It’s simple: create value, and let people find you. Posting and sharing relevant content isn’t just a trend—it’s the core of building meaningful connections. But, I hear you, creating 5+ posts a week is hard. Unless you’re Gary Vaynerchuk, posting every day just isn’t realistic for most of us.
That’s where reposting and sharing trusted content comes in.
The Power of Reposting
Who has time to create 5 + posts a week? Unless you have a whole team behind your personal brand (what up Gary V!) creating content every day is just not practical. Sharing and reposting content is the next best thing! Ever been recommended a great book by a good friend?
The professional equivalent is sharing world-class content from trusted, premium leaders. Notice that the tenor of the posts on Linked In are becoming more personal and authentic? Every day, business leaders are sharing real stories, real content from both professional and personal lives that communicates who they are. You can too.
Three Simple Steps to Share and Win on LinkedIn
Find Leaders to Follow: Identify key voices in your field who inspire you or align with your expertise.
Repost and Share: Share their content with your network, adding your own take or perspective when relevant.
Engage with Comments: When you comment, you tell LinkedIn’s algorithms that the content is valuable, boosting its visibility.
The result? You’ll increase your exposure, grow your network, and most importantly—build credibility and trust, without spamming anyone’s inbox.
Good luck! Keep sharing and keep growing.
Every day, I get 20-30 cold messages in my Linked In inbox, sent to me because of a single keyword somewhere in my profile. Most are for services that don’t need, don’t want. After angrily clicking through my inbox, how do I spend my time on Linked In? In the feed to see what people are posting, get a viewpoint, hear an idea, be challenged, or learn something new.
I have seen tens of thousands (maybe more) of Linked In pages and posts. Like a farmer searching for rain clouds in a drought, each day I’m scanning the horizon for perspectives or insights that are relevant, interesting, provoking, and signal a high level of talent and professionalism.
Cold Pitching is Outdated
Cold pitching on social platforms like LinkedIn simply doesn’t work anymore. It feels impersonal, generic, and ineffective. What does work? Creating great content that allows you to be discovered.
Instead of sending blind messages, give people a reason to seek you out. Share valuable insights, demonstrate who you are, what you believe, or show your personality—even if it’s a little goofy! Your posts and shares are your professional voice, communicating your skills, creativity, and perspective.
Do Great Work, and Share It
It’s simple: create value, and let people find you. Posting and sharing relevant content isn’t just a trend—it’s the core of building meaningful connections. But, I hear you, creating 5+ posts a week is hard. Unless you’re Gary Vaynerchuk, posting every day just isn’t realistic for most of us.
That’s where reposting and sharing trusted content comes in.
The Power of Reposting
Who has time to create 5 + posts a week? Unless you have a whole team behind your personal brand (what up Gary V!) creating content every day is just not practical. Sharing and reposting content is the next best thing! Ever been recommended a great book by a good friend?
The professional equivalent is sharing world-class content from trusted, premium leaders. Notice that the tenor of the posts on Linked In are becoming more personal and authentic? Every day, business leaders are sharing real stories, real content from both professional and personal lives that communicates who they are. You can too.
Three Simple Steps to Share and Win on LinkedIn
Find Leaders to Follow: Identify key voices in your field who inspire you or align with your expertise.
Repost and Share: Share their content with your network, adding your own take or perspective when relevant.
Engage with Comments: When you comment, you tell LinkedIn’s algorithms that the content is valuable, boosting its visibility.
The result? You’ll increase your exposure, grow your network, and most importantly—build credibility and trust, without spamming anyone’s inbox.
Good luck! Keep sharing and keep growing.
Every day, I get 20-30 cold messages in my Linked In inbox, sent to me because of a single keyword somewhere in my profile. Most are for services that don’t need, don’t want. After angrily clicking through my inbox, how do I spend my time on Linked In? In the feed to see what people are posting, get a viewpoint, hear an idea, be challenged, or learn something new.
I have seen tens of thousands (maybe more) of Linked In pages and posts. Like a farmer searching for rain clouds in a drought, each day I’m scanning the horizon for perspectives or insights that are relevant, interesting, provoking, and signal a high level of talent and professionalism.
Cold Pitching is Outdated
Cold pitching on social platforms like LinkedIn simply doesn’t work anymore. It feels impersonal, generic, and ineffective. What does work? Creating great content that allows you to be discovered.
Instead of sending blind messages, give people a reason to seek you out. Share valuable insights, demonstrate who you are, what you believe, or show your personality—even if it’s a little goofy! Your posts and shares are your professional voice, communicating your skills, creativity, and perspective.
Do Great Work, and Share It
It’s simple: create value, and let people find you. Posting and sharing relevant content isn’t just a trend—it’s the core of building meaningful connections. But, I hear you, creating 5+ posts a week is hard. Unless you’re Gary Vaynerchuk, posting every day just isn’t realistic for most of us.
That’s where reposting and sharing trusted content comes in.
The Power of Reposting
Who has time to create 5 + posts a week? Unless you have a whole team behind your personal brand (what up Gary V!) creating content every day is just not practical. Sharing and reposting content is the next best thing! Ever been recommended a great book by a good friend?
The professional equivalent is sharing world-class content from trusted, premium leaders. Notice that the tenor of the posts on Linked In are becoming more personal and authentic? Every day, business leaders are sharing real stories, real content from both professional and personal lives that communicates who they are. You can too.
Three Simple Steps to Share and Win on LinkedIn
Find Leaders to Follow: Identify key voices in your field who inspire you or align with your expertise.
Repost and Share: Share their content with your network, adding your own take or perspective when relevant.
Engage with Comments: When you comment, you tell LinkedIn’s algorithms that the content is valuable, boosting its visibility.
The result? You’ll increase your exposure, grow your network, and most importantly—build credibility and trust, without spamming anyone’s inbox.
Good luck! Keep sharing and keep growing.
