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July 25, 2022

How to Choose the Right Goal When Boosting a Facebook Post


There is so much digital marketing success to be found in using social media effectively. 

Seriously. If you could shout about your business’s amazing purpose, your high-quality products, or your unparalleled services from the rooftops, you’d do it—wouldn’t you? 

Boosting your Facebook post is an easy way to further promote that good news about your business that you just can’t keep in. Whether it’s a limited-time deal, a brand-new product, or an event you’re hosting, boosting your post will take it a step beyond your normal following, giving you a shot at 1) more exposure, 2) more awareness, and 3) more engagement.

So how does Facebook boosting work, and how can you leverage the process to make it work most effectively for you? Glad you asked!

The Set-Up Scoop

As you go through boosting set-up, you’ll be asked a few different questions to ensure successful marketing. One of them is what your goal or objective is for the post. 

Why is setting the right goal or objective so important for your boosted post? Well, for starters, having a clear goal helps you measure performance, and the end result of boosting. Choose from the following options as you get set up:

  • Messages
  • Engagement
  • Video views
  • Website visitors
  • Leads
  • Calls.

Basically, if your goal is achieved, your boosted post was successful; alternatively, if you don’t get the results you’d hoped for, you’ll need to figure out what went wrong for future promotional efforts.

How to Choose the Right Goal

Turns out, choosing the right goal means choosing the S.M.A.R.T. goal. 

As you’ve probably guessed, “SMART” is an acronym that stands for:

  1. Specific—pinpoint exactly what your goal means to you. Don’t be vague about it! (e.g. what does “more clicks” mean? If you could set an ideal number, what would it look like?)

  1. Measurable—measurables = metrics. Is your goal able to be analyzed by the results it will yield? “Generate more interest in my brand” is certainly a worthwhile objective, but how are you going to measure it?

  1. Attainable—ever heard the saying, “Shoot for the moon; even if you miss, you’ll land among the stars”? Set a goal that’s truly a goal—something you’re aspiring to for your business—but make it realistic.

  1. Relevant—your goal should not only be relevant to your business, but to your audience. How will your post add value to potential customers? Will your post successfully convey that value to them? 

  1. Timely—does your post reflect an upcoming promotion or event? Is there a reasonable deadline for your boosted post that makes sense, given your objective? Ensuring that your boosted post is timely will drive more (and stronger) results.

By following S.M.A.R.T, you can have more confidence that whichever goal you select for your boosted post will work to the end you have in mind.

If you want to boost your business with Facebook’s boosted posts feature, setting the right goal matters. For best results for your business’s online presence, we recommend giving your goal some thought, rather than just selecting one at random during set-up. Then you can sit back, relax, and let good ‘ole social media handle your marketing!

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