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Content Marketing
June 7, 2023

How Facebook Boosted Posts Are Leveraging Instagram Audiences

Rolan Reichel

Facebook Boosted Posts have become a popular advertising tool for businesses and content creators to amplify their reach and engagement on social media.

One of the key features of Facebook Boosted Posts is the ability to target specific audiences, and now, with Instagram Audiences integration, businesses can further optimize their advertising efforts on both Facebook and Instagram.Instagram, owned by Facebook, has grown exponentially in recent years, becoming one of the most popular social media platforms with over a billion monthly active users. This presents a massive opportunity for businesses to connect with their target audience and promote their products or services. With Facebook Boosted Posts, businesses can now easily extend their reach beyond Facebook and leverage Instagram Audiences to maximize their advertising impact.The integration of Instagram Audiences with Facebook Boosted Posts allows businesses to target their boosted posts to specific Instagram users based on various criteria such as demographics, interests, behaviors, and more. This enables businesses to create highly targeted and relevant advertisements that are more likely to resonate with their audience and drive higher engagement and conversions.

One of the key benefits of using Instagram Audiences with Facebook Boosted Posts is the ability to create custom audiences. Businesses can create custom audiences on Instagram based on their existing customer list, website visitors, app users, or engagement on Instagram. This allows businesses to retarget their ads to users who have already shown an interest in their brand, increasing the chances of conversion.Additionally, Instagram Audiences also provide businesses with the option to create "Lookalike Audiences". Lookalike Audiences are created by analyzing the characteristics and behaviors of the existing custom audience and identifying similar users on Instagram. This allows businesses to expand their reach and target new users who are likely to be interested in their offerings based on the behavior and preferences of their existing customers.Another powerful feature of Instagram Audiences with Facebook Boosted Posts is the ability to exclude certain audiences. Businesses can exclude specific Instagram users or custom audiences from their boosted posts, ensuring that their ads are only shown to relevant users and avoiding wasteful ad spend on irrelevant audiences.

To get started with using Instagram Audiences with Facebook Boosted Posts, businesses simply need to select the "Instagram" option when setting up their boosted post on Facebook Ads Manager. They can then choose from various targeting options available for Instagram, such as location, interests, behaviors, and more, to create a highly targeted audience for their boosted post.In conclusion, the integration of Instagram Audiences with Facebook Boosted Posts presents a powerful opportunity for businesses to optimize their advertising efforts and extend their reach to Instagram's massive user base. By leveraging custom audiences, lookalike audiences, and excluding irrelevant audiences, businesses can create highly targeted and effective advertisements that are more likely to drive engagement, conversions, and ultimately, business success.

Written by
Rolan Reichel
Founder and Chief Executive Officer

Founder | CEO | Hacking the top of the funnel

Talks about #leadership, #entrepreneur, #smallbusiness, #entrepreneurship, and #socialmediamarketing

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