March 15, 2023
3 mins

HATE it or LOVE it, digital marketing and the top of the funnel is the most important thing to your business.

Rolan Reichel

Good morning, my friends! It's me, Rolan, here to talk to you about something near and dear to my heart: marketing. Now, I know what you're thinking - "marketing, yuck, I HATE marketing".  I get it, I really do.  Lots of jargon, big tech, etc. but the bottom line is that in order for your business to succeed, you need to get new customers.  

So, let's talk about the top of the funnel. For those of you who may not know, the top of the funnel is the first stage of the marketing funnel, where you're trying to reach new people and introduce them to your brand or product. And let me tell you, my friends, the top of the funnel is the most important part of marketing, hands down.

Why, you ask? Well, it's simple. If you can't get people interested in your brand or product from the get-go, you're not going to get very far. Think of it like a first date. If you don't make a good impression in the first few minutes, you're probably not going to get a second date, right? Same goes for marketing. You've got to make a good first impression if you want people to stick around.

Now, some people might argue that the bottom of the funnel - the stage where people are actually buying your product - is the most important. But here's the thing: if you're only focusing on the bottom of the funnel, you're missing out on a whole lot of potential customers. Sure, the people at the bottom of the funnel are ready to buy, but they're a small fraction of the people you could be reaching.

That's why the top of the funnel is so crucial. It's where you're casting a wide net and reaching new people who may not have heard of your brand or product before. And if you can hook them in with a killer first impression - whether it's a witty ad, an eye-catching social media post, or a clever blog - you're setting yourself up for success down the line.  Arrow is probably the best tool in the world to create engagement and get more customers into the top of your businesses’ s sales funnel. 

Written by
Rolan Reichel
Founder and Chief Executive Officer

Founder | CEO | Hacking the top of the funnel

Talks about #leadership, #entrepreneur, #smallbusiness, #entrepreneurship, and #socialmediamarketing

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