CEO and entrepreneur focused on building and delivering real solutions for businesses with a radical focus on value and growth online. The ability to build your business on the web is more important than ever and the technologies that support that growth need to meet the business owner at the intersection of their everyday lives - easy to use, empowered with AI, automated, mobile and at your fingertips. This is what we do. Along the way, acquired millions of users across billions in advertising budgets, built technology, took a company public and now focused on real value for our SMB companies.
I create things that are designed to be used and enjoyed. Not just admired but interacted with. That demonstrate knowledge and feel personal. Because this is what makes design memorable. During my almost 20 year career I’ve been lucky to work with some of the world’s most admired brands — companies like Alaska Airlines, Lululemon, All Recipes (Appy Award Winner ’14), GAP, Madison Square Garden, Target (Webby Award Winner ’15 and ’16), TOMS, HBO, Marvel, TED, and CNN. In recent years I’ve helped startups including Lottery.com, Spoon Rocket, Healthiest, Trizic and Prevail design successful products and raise millions in funding.
Over the past 30+ years in my career I have been able to constantly learn new approaches and ways to solve problems using software. I have worked with some of the best minds in the industry where we brought the first Search Engine to the Internet (Infoseek, acquired by Disney) which brought information to everyone around the globe. I also had the pleasure of leading engineering at Frame Technology (acquired by Adobe) where we brought long document processing to all size computers. When the iPhone launched I worked with many companies and brands to bring advertising to mobile devices including Honda, Ford, Starbucks, CNBC, Toyota, McDonalds, LG, Unilever, Kraft, Disney, Time, AOL and many, many more.
I have over 20 years of small business and start up experience, with an emphasis on lead generation for eCommerce and FinTech clients with partners such as Citi, Wells Fargo, American Express, and The Points Guy. I've worked with both small businesses and major companies developing their web presence and advertising campaigns. With my extensive experience helping my clients gain traction and grow their brand, along with previously running my own businesses, I understand the struggle small businesses face as they work to reach their customers.
For over 10 years I managed events from top to bottom. I loved to create experiences that were memorable from running events for Nike and Beats, mobile tours for Kashi and Mrs. Meyers, concerts in Golden Gate Park, Premiers in LA, company launches and tech conferences to name a few. These events have given me diverse experience in operations, team building, budget management, contract negotiations, quality assurance, creative management and media creation. I’m trained to teach hatha yoga to kids and adults. I haves a Bachelor of Arts in English Language and Literature/Letters from Penn State University. I was raised in Philadelphia, I live in Marin County, CA. AND - I have 1 cat, 1 turtle, 3 dogs, 2 kids and I drink a lot of coffee.
I’ve been building businesses since I was old enough to stand up. 20 years of entreprenuerial experience in the digital advertising industry is the foundation of my commitment to solving digital advertising for small businesses. I was one of the first 2,000 people to be certified by Google to use adwords in the United States and has been acquiring users and running ads on Facebook since 2009. All of this work and hundreds of millions of advertising budgets across Facebook, Google, Connected TV, digital display and other channels has led me to one conclusion: businesses need to succeed on digital to grow and participate in the economy. When I’m not building on line growth, you will find me in front of a BBQ or building birdhouses in my backyard!
As a serial entrepreneur and investor, I have been blessed with success. With 3X exits, I built brands in the eCommerce and direct to consumer verticals in LATAM and globally. I have launched over 75 brands in the housewares and pharma categories, competing with and beating multi-national companies like Proctor and Gamble, and sold products to 100MM + consumers in 30 countries.
I want to help create AI systems that do good for people. For as long as I can remember, I’ve been curious about the way the world works, especially technology and the tools humans use to understand, interact with, and build our world. From playing endlessly on my grandfather’s iMac as a kid, to running a consumer tech review website and founding a nonprofit to provide underprivileged youth with technology in high school, to my research in machine learning and natural language processing at Yale, I’ve always found technology’s potential to be a source of endless mystery and fascination.