Rolan Reichel, CEO of Arrow shares his insights on how to get real social influence, what this means for your business and how to make more money today without paid ads.
Rolan built his career in digital marketing, selling over $500M worth of technology and media for some of the biggest brands in the world. Over the past eight years as an entrepreneur building and scaling start-ups, he took his cumulative experience and dedicated everything to solve one problem: how to hack the top of the funnel. The ability to attract and acquire the right customer online is the MOST important capability for any business in the world and Rolan and his team have cracked the code and are now sharing their technology, “Arrow” with millions of businesses.
There are plenty of investors out there, game-changing CEO’s and entrepreneurs. Elon Musk, Gary Vee, and Mr. Wonderful are all household names for one simple reason. They have massive social influence.
Over 20 years ago, Robert Caldini invented and popularized the word “Social Proof”. Originally he coined the term as an academic insight that humans are heavily influenced by others’ opinions. Now the phrase takes on a much deeper meaning in a world dominated by social media.
Consider your own social profiles on Facebook, Linked In, or Instagram. They represent our sphere of influence online. Business profiles establish trust before we meet a person. Millions of real estate agents, travel agents, micro-businesses, and solopreneurs live on their hustle and expertise. Social media establishes both. Up to date, current and engaging posts signal to a potential customer that you are a business expert and leader with the inside track on the perfect house, right insurance policy, or simply know how to fix a water heater better than anyone else.
Increasing your business profile makes you money, pure and simple. The trick is how do you do this without spending a lot of money. Before we get to the right way, let’s discuss a major pitfall.
Paid ads. Don’t work.
Paid advertising online is a disaster, a train wreck of a disrespectful ecosystem that guts our collective privacy and ruins our online experiences. Full stop. As business people, we have been trained for 20 years that paid ads is the way to grow your business. Wrong.
There is good news and lots of it. Content is king and FREE. Frickin cool.
Do you want more good news? Here is a secret that no agency, paid advertiser or anyone who wants to take your money will tell you. You don’t even need to make content. It is great if you do but you don’t have to because there is so much really great stuff out there already, All you need to do is post and share. Yep, lemme re-tweet that — just find cool stuff that is relevant to your business field, re-post it and share and you are in the GAME of increasing your profile.
Don’t have the time? Failure is the ultimate time suck and for 5 minutes a day, posting and sharing content will help you not fail and grow your business.
The next part of this story is about how increasing one’s profile and attracting customers with content helps your business.
When someone reads something amazing, insightful, or inspiring and it is on your Facebook or Instagram page, you are building a relationship and positioning yourself as an expert. Now you are in a position to sell your product or service from the mountain top of authority and expertise. That is pure gold.
Want to position yourself as a business leader? Use Arrow to post every day on your business pages. Build your top of the funnel with engaged potential customers that see you as an authority and expert in your field. Stop force-feeding your offers with paid ads that people tune out. And watch as your business grows for just a few bucks a day.