Right now is the BEST time to start a business—and here’s how!
Ever dreamed of being an entrepreneur? Maybe earning some extra ‘passive’ income from an online digital business? What about traveling around the world, making money with just a laptop and a roller bag?
If you’re like the rest of us, you’ve probably got some new-found free time on your hands and might be going a little stir-crazy, sheltering in place with your family while juggling school, work, and your sanity. Enough with the fancy sourdough bread loaves and online cocktail parties. Maybe it's time to finally get busy and fulfill that lifelong dream of starting an online business.
What business should I start?
Recently, I’ve asked a few friends and colleagues—what’s the best online business to start these days? What do people really need and want, especially now? Safety Equipment? Masks, gloves and face protection? Disaster preparedness kits? Digital tools to help their kids learn while everyone is cooped up at home? These all seem kinda obvious right about now, but what about in six or months or a year from now? What needs will arise out of these two crises we’re dealing with—the health crisis and the economic one? No one knows for sure, but surely, change is coming and the world will be different in the post-pandemic environment. What matters the most is how we respond to this crisis and what you do right now.
“The whole future lies in uncertainty, live immediately.” Seneca
Four key ingredients for success
Like anything in life, starting your own business can be daunting. It But, just like learning to play tennis or switching careers mid-stream, it can be broken down into individual parts. Starting a real business that you can pour your heart and soul (and resources) into takes hard work, focus and commitment. There’s lots of ways to look at it but here are four key areas you’ll want to think through.
So Now What?
When is it time to launch and how do you know if your idea is good enough? Don’t worry, the market will definitely let you know. Remember, in the earliest days of your new venture, ask yourself—am I really helping people solve a real problem? How am I making their lives easier or more convenient? Am I on to something that people really want or am I just trying to make money? Good ideas are a dime a dozen. It's always about the execution. What will carry you through when the chips are down and sales are low and you’re wondering why you started this business in the first place. Having core values and a mission or sense of purpose are more than just marketing fodder—it's what carry’s successful entrepreneurs through the painful times and towards success.
Start. Right. Now.
They say luck is where hard work and opportunity meet, and starting your own business is no different. Looking at today’s current problems and challenges as solutions and opportunities.
What kinds of new challenges, er, opportunities are you going to tackle during this unprecedented crisis? What are you passionate about? How can you leverage your previous work and life experiences into something that people need and want and are willing to pay for? Nothing is more important than getting started. Now.
Got any great ideas to share about starting a business? Drop us a line or comment below.