How to Select the Right Facebook Category for Your Business Page (& Why It’s Important)

Whether you’re the type of person who gets your kicks from sorting and organizing, or the type of person who thrives by winging things as they go, there’s a lot of magic to be made by selecting the right Facebook categories for your business’s page. 


The thing is that there is so much information and so many competing businesses on the web that your business is bound to get lost in the shuffle unless you categorize it properly. Basically: it’s up to you to make your needle in the haystack gleam and glisten, making it easy for potential customers to find.

But how do you do that? How do you position your business among millions of others so that you stand out from the competition? 


Luckily for you, we’re about to provide a few simple tips for categorizing your business on Facebook. By selecting the right categories, you can be assured that:


  • Your product or service is visible
  • Your target audience is seeing what you have to offer 
  • You are in the best possible position for exposure (exposure = sales).


Let’s dive in!

  1. Get reeeeeaaaaal specific about your audience


Start basic: if you were showing up to any event where you knew your product or service would get some attention, who would the people be? What would they look like? Why would they be there?


Going a step further, if you can picture one specific person from your audience, you’ll probably have an even better idea of who your ideal customer is. Imagining speaking or selling to just one of your customers allows you to better address your entire audience.


This is arguably the most important step for accurately pinpointing your business’s categories. If you know exactly why your page exists -- and for whom it exists -- creating it and tailoring it will be a breeze!

  1. What are you?


Once you have your audience in mind, decide on your business or service’s base category. This is where you will decide if your business page represents a business or brand; a community or a public figure. 


From here, you can select additional identifiers for your audience (e.g. are you a designer with a focus on sustainability? Specifying “textile recycling” in your description lets your audience know that).


To attract and retain customers, the purpose and passion of your business should be clear as day. Selecting a base category provides your customers with the “why” behind the existence of your business.

  1. Select an industry that fits your business


After you set your base category, you’ll proceed to label your business’s industry. Choose from categories such as travel and transportation, real estate, retail, nonprofit, finance, education, and more. By selecting the proper category and industry for your Facebook page, you can increase your visibility and boost your bottom line!


Ultimately, selecting the right category for your business really boils down to knowing your audience. If you know your audience, you can position your Facebook business page in a way that caters to their pain points.


Keep in mind that even if you fail to optimize your category the first time around, you can always go into your business’s Facebook page and make tweaks. Editing your page is fairly easy, but you should keep in mind that you may lose certain information (geographical, check-ins, etc.) or your existing layout as a result.


By doing your part to optimize your business’s visibility, you can ensure that you’re finding (and keeping) your ideal customers.


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