From the solar system to the rainforest, there are all kinds of “systems” out there that sustain specific types of life. Factor in technology, and we’re now looking at countless (and complex) interconnected systems. It’s daunting, to say the least.
As a business owner, you’ll probably find it necessary to learn something about the ad ecosystem. When you’re sorting through the best options for promoting your brand, you’ll be faced with a variety of marketing options – and whether you’re an e-commerce or a bricks-and-mortar business, good marketing will be one of the driving factors of your success.
We get it: your passion is for your business. You don’t have a degree in PR, and it often feels like a drudgery to pull out the bullhorn and brag about your products or services. That’s precisely why an ideal avenue for marketing will do most of the tedious work for you.
Don’t go anywhere – we’re about to explore a few of the better options that the ad ecosystem has to offer!
Depending on the size of your business (and the funds you have available), partnering with an agency is one way to take the pressure of marketing off your shoulders. A good agency will not only manage your advertising, but also evaluate your business’s standing in the marketplace, perform competitor analysis, and strategize how you can rake in the conversions.
Unfortunately, the downside to working with an agency is cost. If you’re a smaller business, paying upwards of $200/hour for the average agency’s services is probably not the most feasible option. However, if you are a larger company with the appropriate budget, an agency might make sense for handling the bulk of your marketing needs.
Another way you can step up your marketing game is by leveraging analytics and SEO, or search engine optimization, for your business’s online presence.
Say you create a post on social media that advertises a limited-time offer on a product. You can later view the analytics of that post, which will help you gauge the performance and results of that effort. Did it drive sales? Did it generate new leads? Answering questions like these is the point of analytics. Studying what has been successful can help you decide how you want to proceed.
Using SEO is one relatively simple way to market your brand and boost your analytics. Doing a bit of research to see which keyword terms your customers are searching can have a big impact on the popularity of your content. Interspersing SEO terms throughout a blog post, article, or other promotional content has the potential to generate much more traffic to your site, along with more leads and sales.
Finally, if you’re interested in the benefits that a full-scale agency can offer without the hefty price tag, spend some time checking out automated marketing software. Many of these programs will automate your marketing work, so you don’t have to worry about sending out newsletters, posting to social media, or other monotonous tasks.
Our recommendation? Look into Arrow as a FREE and highly effective marketing tool. By using Arrow, you can ensure that you always have relevant and engaging content ready for your business’s social media page. It’s one less thing to stress about crossing off your to-do list!