Are you a small business owner who wants to create great Instagram content but is feeling overwhelmed and a bit lost? Are you tired of sifting through all the jargon to get to the actual tips? Well, so are we! Which is why we created this epic guide that will have your Instagram account looking fabulous in no time.
High Quality Images
No matter how many IGTVs and Reels you come across, Instagram is, primarily, a photo-posting website. And if you want to make your presence on this app known, you need to fill your feed with high quality images. If you have the resources to do so, we highly recommend shooting and editing your own HD images for that extra personal touch.
But, look. We are all small business owners. Not everyone has the time or resources to dedicate to creating our own photos. If this is you, here’s what you can do: many websites such as Unsplash and Pexels offer free, high quality striking images for you to use. They are royalty free, meaning you have the liberty to edit and use them however you like. Crediting the photographers is not required, although we are sure they would appreciate it!
Now that you have sourced your images, websites such as Canva and Venngage offer ready-made templates for you to use, which makes your job a lot easier. All you have to do is choose a template, plug in your images, make any modifications required, and hit publish on Instagram. Err.. maybe wait a little till you read the rest of this post?
Create a Theme For Your Feed
Yes. We know. Judging a book by its cover is wrong. But let’s face it. We humans are highly visual creatures. There is just something very pleasing about seeing a curated Instagram feed that is visually appealing. It makes people want to explore your brand. An aesthetic feed is, therefore, a great way to draw in customers.
There are a number of ways you can run with this idea. You can fill your feed with photos of a certain color, or choose a vintage theme, or an illustration theme! The important part here is to choose a theme that represents your brand well. Viewers need to get a feel of what your business is all about just by looking at your page.
For example, if you own an Instagram page for luxury seaside resorts, choosing calm tones such as light pink or sky blue might be a good way of showcasing your brand. It gives off a gentle and soothing aura, which is how your customers will feel at your resort! Get what we mean?
Use Your Page To Tell Your Story
One of the best ways to make sure your Instagram content stands out is by telling a story! One way to do this is visually, through your images and theme. Another important way is through your bio and captions.
Storytelling is a great tool when you want to promote your brand, because people connect emotionally with stories. Stories create an everlasting impact on the minds of your customers, and make them want to buy your products or services!
Choose a tone that works well with your brand, and use your Instagram bio to clearly state who you are, what you do, and most importantly, what your values are. A great example of this is Rihanna’s Fenty Beauty which emphasizes diversity.
Make sure your captions capture your unique voice. Ultimately, whatever you write or post should connect with your audience. Getting more personal such as posting behind-the-scenes stories can also be a great way. No matter what you do, remember to be authentic.
Well, there you have it! 3 simple tips to make your Instagram content stand out. Of course, creating great content is just the first step to social media marketing, and we will provide more simple guides to make this journey less daunting. Don’t worry, you got this!