Business Profile
August 9, 2022
2 mins

Stop blindly messaging on Linked In, it is overwhelming and ineffective.

Rolan Reichel

Stop blindly messaging on Linked In, it is overwhelming and ineffective. Instead, post great stuff and be discovered - much better.

Welcome to the Arrow weekly update, direct from Rolan Reichel, Founder and CEO focusing on REAL insights around digital marketing and how to HACK the top of the funnel and radically win online.


Linked In: 

Every day, I get 20-30 cold messages in my Linked In inbox, sent to me because of a single keyword somewhere in my profile. Most are for services that don’t need, don’t want. After angrily clicking through my inbox, how do I spend my time on Linked In? In the feed to see what people are posting, get a viewpoint, hear an idea, be challenged, or learn something new. I have seen tens of thousands (maybe more) of Linked In pages and posts. Like a farmer searching for rain clouds in a drought, each day I’m scanning the horizon for perspectives or insights that are relevant, interesting, provoking, and signal a high level of talent and professionalism.

Cold pitching into social media platforms does not work. Give a little upfront, let people know who you are, what you do, and your creative insights, or just be a bit goofy!

Linked In posts and shares communicate our professional skills, creative thinking, and perspective.

Do great work and share.

Sharing content from trusted sources builds connections

Who has time to create 5 + posts a week? Unless you have a whole team behind your personal brand (what up Gary V!) creating content every day is just not practical. Sharing and reposting content is the next best thing! Ever been recommended a great book by a good friend? The professional equivalent is sharing world-class content from trusted, premium leaders. Notice that the tenor of the posts on Linked In are becoming more personal and authentic?  Every day, business leaders are sharing real stories, real content from both professional and personal lives that communicates who they are.  You can too.  

It is not only ok to repost and share, it is a good thing! And easy to do in 3 simple steps.

1. Find leaders in your field who you look up to, share your point of view or are relevant in your field of expertise.

2. Share content by reposting.

3. Comment, this tells the algo's that this content is good and worth sharing.

Good luck!

Written by
Rolan Reichel
Founder and Chief Executive Officer

Founder | CEO | Hacking the top of the funnel

Talks about #leadership, #entrepreneur, #smallbusiness, #entrepreneurship, and #socialmediamarketing

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